For Better Web Promotion Results, Take Control of Your Information

To be truly effective, any web site promotion needs to address Search Engine Visibility, Content and Keyword reinforcement, gaining One Way Links and directing relevant Visitors to your site. If you are just starting a business on the Internet, you will find that these elements are very expensive and time consuming to obtain using traditional methods of advertising. So you will need to be very picky about the way you promote your web site. Stretch your advertising budget as far as you can, and don’t pay for anything you don’t have to pay for. Don’t start right out with a PPC (pay-per-click) campaign or banner advertising until you have done some research and have a good pulse on your market. There are also better ways to spend your time and energy than trying to negotiate an expensive and time consuming advertising campaign.

When beginning a promotion you need to make certain that your site content and keywords are unique and relevant to your product or service so that the search engines will give your site a decent ranking. If you are promoting an affiliate web site your content and keywords are established already. But they still need to be reinforced by intentionally placing them in as many places on the Internet as you can, and have them point back to your web site. You have heard it said that “knowledge is power”. When it comes to web site promotion, “information is power”. It is better for you to control the information for your web site. When you have more control over the information, the better you can drive traffic to it. Here’s why.

Whenever the average Internet user needs information on any subject, they will usually use a search engine to try and find it. They need to be able to easily find the information that you have intentionally placed on the web, so that they will be drawn to your site for more detailed information and an opportunity to buy your product or service. If you pay close attention you will see an online trend where most of the information that is on the Internet is designed to lead you to a web page and an offer. Someone intentionally placed the information on the web so that you would find it and be drawn to their web site. The information you are reading right now, is information that I have placed here especially for you, because I have an exciting opportunity to share with you. The ability to manipulate Internet information is a very powerful tool that you need to learn how to use. Even though this approach to site promotion has huge potential, there are not many people that are willing to invest the time that it takes to plant their own information. This can give you an edge over your competition. There is a method that allows you to control information in a very powerful way. But you must be willing to invest a little time and effort and use it wisely.

When you understand how to control the information that surrounds and supports your web site, you will understand the power you have to take control. You can take control of your promotions and advertising, and wield that power to drive traffic directly to your web site. The method you can use to gain influence over information is extremely simple yet very effective. I would like to share this strategy with you. I have built a Social Media 2nd Income Training site that will reveal all that you need to understand and implement this ultimate web site promotion solution. Stop letting the search engines decide if you are relevant and who they should send to your web site. It’s your site and it’s time to take back control. Are you ready to take back control from the search engines? Learn how at my new Social Media 2nd Income resource.

How To Start an Internet Marketing Business

The Method teaches you how to start a internet marketing business that will rank right up there with the masters of internet marketing! Once you’re placed on the right path with the right roadmap, you always reach your destination.

The key to knowing how to start a internet marketing business is knowing how to drive traffic, traffic and even more traffic! Traffic meaning “web traffic” directed to your internet business website. Great keywords and great content is what drives traffic to your site. But before you start driving all that traffic to your site, you have to make sure you have done your internet advertising research to find out what’s hot in the current market and place some cheap internet advertising on there. Also you must know how to direct that traffic to your site. Then when all that traffic hits your site, it’s inevitable that a percentage of the people will buy products from you! Then you get paid! The masters of internet marketing have perfected techniques to accomplish this down to a science.

Internet Advertising Research

Here are a few of the techniques they take advantage of to increase web traffic:

Web Crawlers create a searchable index of the web, which allows searchers to query the internet database. This happens by indexing all the links on the internet. So, the more links to your own business website you have out there, the more traffic you’ll get.

Webrings will also do this to a certain extent, but they are far down on the list of traffic builders. If you only want to create traffic, then before you even look at webrings check out search engine submission, ezine promotion and the many other options available.

Search Engine Optimization, or SEO, is the process of optimizing your website to make it rank well in the search engine results pages (SERPs). When you are just starting out, there is bound to be established and powerful keywords in your particular industry already, but you have to research those keywords well, because if there’s too much Competition (other internet marketing masters using the same keywords) you’ll likely be wasting your time. You have to learn how to find highly relevant keywords to your Niche (your business subject) that are being searched by buyers consistently, but with low competition.

Search Engine Marketing, or SEM, is the practice of promoting your website on the internet to increase its online visibility and hits on it. One of the best techniques of drawing internet traffic to your website is article and press release submission on popular websites.

Masters of Internet Marketing

Masters of internet marketing understand these types of businesses and can help you find out more about the advantages and disadvantages… but the real question is this: Will they really help you to learn? Or will they take advantage of you like some lost sheep and try their best to empty your wallet? More than likely, it’s going to be the latter. After all, they don’t know you, so you are the traffic they target! Don’t spend a dime if there’s any negative information concerning the internet marketer and his business.

The Method

If you want to learn how to start a internet marketing business using the same internet advertising research techniques that the masters of internet marketing use, you need to know The Method!

Home Based Business – Shattering Financial Insecurities

Financial insecurity is common with unpredictable business cycles. Home based business owners should have the ability to handle the ever present risk of difficult financial conditions. Entrepreneurial ventures require time to provide financial security.Difficult financial conditions can be overcome through appropriate management measures. Factors like appropriate budgeting, debt consolidation and credit negotiation must be considered.Analytical Financial Practices: Difficult financial prospects can be managed by developing a strong budget plan. An inventory of income from all sources should be prepared by home based business owners. Fixed and variable expenses should be carefully tabulated.Spending patterns, unnecessary expenses and basic necessities should be evaluated. Fixed expenses include mortgage payments and insurance premiums.All expenses should be tabulated to identify critical spending patterns. There should be constant efforts to balance checkbook and devise plans to save money.Modified payment plan can be created with creditors to accommodate manageable debt repayment amount. Basic needs like housing, healthcare and food should be addressed without delays.Resources for Capital Requirements: Home based business owners can request family and friends to invest with a written agreement on repayment. The financing options available through the Small Business Administration boards should be considered.Professional financial resources can be contacted for guidance and references. A new partnership venture with the availability of complementary resources should be considered for investment. Local business agents who would be interested to invest can help out small business owners.Strategic partnering opportunities can always add to the success of a business venture. The Small Business Administration provides guaranteed loans to home business owners.Common Financial Difficulties: Debt problems can be solved through third party consultation when the situation gets unmanageable. Appropriate agencies considered for financial management should be referred with the Better Business Bureau and Federal Trade Commission to gauge credibility.Extensions of credit can be availed through the payment of a certain amount of fee in advance. Efforts should be initiated to repay debts and improve credit report.Money Management Resources: Essential money management skills can be learnt from certified credit counselors. A payment schedule for debts can be formulated in consultation with creditors.Credit counseling services can be appropriate for home business owners who fail to accommodate the desired workable budget. Difficult repayment plans with creditors and billings can be tackled through the above service.Non-profit credit counseling programs are rendered by organizations like credit unions and military authorities. Free educational materials and workshops which are offered by the credit counseling organizations should be considered. Comprehensive cost cutting measures that do not affect the quality of the product/service rendered should be implemented.The presence of a financial cushion can help accommodate needs at best for about six months. Ideal average savings should be about six months of living expenses. Home based business owners can overcome financial insecurity through self discipline and proactive measures.

3 Killer Top Home Based Businesses

Thoreau once remarked that “No man flies too high if he flies with his own wings.”This is especially true of home based businesses in recent years. Before, you had to rely on mail outs, door to door sales or have so-called parties all over to drum up business. To work from home required years of effort. Frequently, these businesses would die out quickly as people grew tired of hosting the parties.With the advent of the internet, the world is at your disposal. The largest market that has ever existed is at your fingertips and there is no price of admission!Here are the 3 top home based businesses. Any of these will allow you to work from home.1. Build an internet affiliate business. This involves setting up a small web site, attracting visitors to it or buying advertising on the web and selling something to these visitors. The beauty of this system is that you are an affiliate only. You do not have to create, manufacture, stock or ship anything. Someone else does that. All you are is basically a sales organization of your own creation. What you sell is up to you. People have made fortunes from selling everything from ebooks to bulldozers online. There is no charge to becoming an affiliate.2. You can create and run your own online store. There are many ways of doing this, but the simplest is by becoming an affiliate like the step above and then creating a virtual store with the help of the company you are affiliating with. Probably the greatest one is They will help you set up anything from a virtual bookstore to selling almost anything. This takes a bit of trial and error, however. Training is provided free. It, also, is a great opportunity and an easy way to work from home.3. Another excellent home based business is to become an eBay dealer. You can either buy and sell or just use eBay as a way to bring people to your e-store from steps 1 or 2. eBay has many rules and regulations regarding this. Read all their guidelines and policies. Ask them many questions so that there will be no mistakes in what you do. They are a huge organization with plenty of potential for someone ambitious and not afraid of work.Those are the 3 top home based businesses.The internet is a river of gold. The only thing determining whether you walk away from it with just wet feet or buckets of gold is your personal ambition.

How Does Your New Business Partner Start Their New Home Based Business?

A potential business partner decided to enter into a relationship with you in your home based business. The next step is training them to be successful in their new opportunity. When you came into this business you were just tossed into the deep end of the pool without any help. Your mentality is if it was good enough for me, then it is good enough for anyone I bring into business. This is definitely the incorrect way to look at building a long term home based business.The foundation of any sound home based business is made up of a consistent training program. The learning curve for any business varies from person to person. They are people who require hand holding through the initial process of developing their business. You also have business partners who do not require any hand holding. You must design your training to cover the person who is in the middle of the spectrum. If you have a business built on a foundation of not training your business partner, then your home based business will not grow. You must give your new business partners roots and wings.Roots denoted solid skills and values while having wings to aspire in their home based business. The first step is a solid training program that strengthened the foundation of your business. Many home based businesses take the money and run. False promises of how fantastic the training will be. Once the check clears no phone calls are returned, the partner is left in the cold alone. The business will only work for the short term, but will fall flat in the long term. The people who are in business for the long term will invest the time and money necessary to make their business partners better.The fact that the training you received when you started was not perfect. The same training principles need not be applied to your new business partners. I once worked for a restaurant chain that told me I was in charge of my own training. I was given some company material and left to learn the business on my own. The General Manager never sat down with me to go over any of the exercises. My foundation at this restaurant was unstable and inconsistent. The managers who came in after me went through the same process. You must have a consistent training program for your new partner. The first 30 to 60 days is the most critical time in teaching your business partner the keys to success. A proven training system is the best way to put people in charge of their destiny. A well trained business partner will lead to a more successful home based business.

Local Search, Social Media and Mobile Marketing: The Future of Internet Marketing for Small Business

The marketing and advertising landscape for small business owners has changed and it continue to evolve.The Internet has changed how small businesses market and advertise their business This change is largely being driven by Facebook and Google and several other large companies. As a small business owner, you may just want to follow where the big boys are taking you.

Why Major Companies View the Local Business Market as Their Next Frontier?

Let me give an example. Groupon is a fantastic success story. This is a huge and successful business that focuses exclusively on helping local businesses grow their business. Groupon works with local businesses and offers the business’s coupons. The business will honor the coupon if enough people are willing to purchase them. Groupon leverages their massive memberships to assist local businesses advertise and grow by publishing these types of coupons.

Plus, they use Facebook and Twitter to spread the word. Groupon has so much potential, that Google offered to buy them for $6 Billion! They said no to this offer! Groupon has grown immensely in two short years. They now have 40 Million subscribers, up from 1.5 Million last year and 400,000 the year prior. They employed 124 people in December 2009. In November 2010 they had 3,100 employees. They ran Super Bowl commercials and their TV ads are becoming more common place.

Furthermore, Facebook is implementing a similar service in Facebook Places. Google recently said that 2011 should be its biggest hiring year. While they did not disclose figures, Google’s previous record was in 2007, when they added nearly 6,200 new employees worldwide. Facebook, with more than 2,000 employees is growing at close to 50 percent annually. This summer, it’s moving from Palo Alto, California to a 57-acre site that can accommodate 3,600 employees. Can you see some ‘writing on the wall’ here?

Compare these trends to some of the older forms of advertising. These traditional methods of advertising are losing their effectiveness because of the impact that the Internet is having on people:

Newspapers: People do not read newspapers anymore! They get the majority of their information on the Internet.

Phone Directories: The have been declining rapidly. Where is Yours? I dread the day my phone directories are delivered. They go right into the recycle bin. I have despised this waste for years.

TV: Along comes the DVR & TiVo. It used to be that we had to sit through every commercial. Every notice how the audio on commercials rises? Advertisers realize that people are leaving the room during their commercials. Nice try! Now, we don’t have to watch the commercials

Telemarketing: This was virtually destroyed with the “Do Not Call List!” I know, I was in the life insurance industry when these laws were passed. Now, telemarketers have to have permission to call a home phone number.

Direct Mail: I have used it extensively. At best, I only realized a 1-2 percent yield. That is not very effective.

Print Ad: Just too expensive

Yellow Pages ( Even the phone directory companies are taking their advertising online. But this still costs $75/monthly in my zip code.

Valpak: These still appear in my mailbox monthly. I usually toss them in the recycle bin. However, I finally decided to do some research. I found the cost to advertise with Valpak and I learned what types of small businesses were advertising in Valpak. Valpak Advertising Costs: There are 50,000 homes that they send their advertisements to. The basic cost is $350-$450 for a one time mailing to 10,000 homes. Conceivably, these small businesses are paying $1,700-$2,200 per month for the full package.

Many Small Businesses Have the Advertising Budget! They Simply Lack the Knowledge of How Best to Use it!

Yet small businesses owners are challenged by some of the new Internet marketing techniques that are available to them. Here are just a few:

Local Search Marketing: Google Places, etc.
Social Media Marketing: Facebook, Facebook Fan Pages, and Twitter
Mobile Marketing: Mobile websites
Mobile Text Marketing: Text messaging
Web Conferencing
Local Lead Generation
And, perhaps just having a basic small business website that is truly optimized for the major search engines (Google, Yahoo & Bing). These marketing techniques are the wave of the future! And, the future is now! Small business owners need to take a hard look at how these various services can best fit into their business advertising budget to improve their return on investment. Plus, the Internet offers a viral effect that is sure to provide additional value in the future. After all, what goes on the Internet stays on the Internet.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.